We knew this, didn’t we? That the more expensive the wine is, the better it tastes, regardless how it actually tastes. I pay people to trick me all day long, from the movie actors to the novelists to the guy behind the counter at the bodega, who keeps switching the price on my vitamin water. I just published an art monograph that I had priced at $15 until a gallerist/rare book seller told me nobody would take me seriously unless the book was at least priced $25. Still, I’m a firm believer in the clearing-the-head, take-a-step-back approach to anything regarding money. Truth is, when I have it, I spend it, but I’m terrible at spending it, because I’m afraid of poverty, so I hold a bigtime grudge when I go to a restaurant and drop $100 on a meal that tastes terrible. I have no fear about telling the waiter how shitty the food tastes, or if the wine seems bad, or if I feel I’m being treated disrespectfully. I think maybe it’s growing up poor that did it. I’ve handed a bum $20 and not thought twice about it, because that twenty means a helluva lot more to him than me, and I get this fuzzy fantasy feeling about doing a good thing, but if some asswich tries to con me an extra nickel for a tootsie roll, I get bent out of shape (I let the vitamin water con happen because bodega man makes me roast beef and turkey sandwiches at 3am, which is I believe on level with sainthood). My point is, I will pay for certain cons if the fictive nature of the premise is firmly established beforehand, but I hold no reservations about complaining about bad wine, or trying to fool myself into believing money equals substance (though this is true in terms of Mac vs PC). This is why wine tastings are great for you–before you even get the price, you get the taste. Go to more wine tastings–that is my point. Yes, thank god, that is my point.